Until the arrival of Flex, traditional application programmers found it challenging to adapt to the animation style of Flash to create Rich Internet Applications. Flex seeks to minimize this problem by providing a workflow and programming model that is familiar to these developers. Flex offers a way to build and lay out graphic user interfaces with interactivity achieved through the use of ActionScript, the core language of Flash Player that is based on the ECMAScript standard.
Athena Digital Media can now offer clients database driven Rich Internet Applications which provide a great user experience.