Pity the brand or company that is not embracing Social Media.
Social Media is a fantastic instrument of communication. To Marketers it is also an excellent means of two-way communication with existing or potential customers.
Using social media for marketing is a free strategy that can get your brand or company more attention and help generate more traffic to your website. Social Media Integration is becoming more popular on professional websites. Whether you just want to show your most recent tweets, the number of people who like you on facebook or simply adding buttons to show visitors that you have a social media presence.
Before Social Media, sharing was a taboo word however, wise companies are now encouraging their website visitors to share website content on their own social media pages. A share is exponential and another way for people to discover your products or services.
Today it is also possible to integrate your services or products into your Social Media pages, for example when a new product or item is added to your database or catalogue, (complete with a short url back to your product page) a Restaurant Reservation System, a Promotions page, Contact forms or showing your latest catalogue in your Facebook page. Today we are probably only limited by our imagination.
Social media marketing programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.
Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets.
The success of social networks marks a dynamic shift in how people are using the Internet. We’ve evolved from just searching for information to creating and participating in social spaces with other individuals through the Internet. This model is based upon the hive mentality where people identify themselves as part of a group with similar likes and interests that draw them together. This is easy to do online because the traditional communication barriers of physical locations no longer exist.
Most marketers would ask the wrong question here: “how can social networks make me more money?”
The problem with that approach is that you tend to focus on immediate means of monetizing the value of social networks such as Facebook, YouTube, Twitter, Instagram, Flickr, LinkedIn, Pinterest, while ignoring the real reason these networks were setup and how you can use those ideas to help your business.
Social networks make viral marketing and word-of-mouth marketing much easier than before. The best use out of social networks is not to make money ‘directly’ off them, but to harness their marketing potential and to use them to market your own business.
Social Media Integration provides an alternative way to engage and communicate with existing and potential customers, not to mention the great user experience.